Guppyfish Goldfish
Brand Development Project
Brand Identity
This project centered around a vibrant and creative brand development for a dynamic company specializing in selling stickers, jewelry, bookmarks, and notebooks. The task involved creating a holistic identity that encapsulated the essence of their diverse products while ensuring brand consistency and appeal.
The chosen color palette of light blue, teal, purple, and dark blue brings to mind the calm and magical world under the sea, tying back to the client's love for their pet fish. These colors, just like the calm deep sea, represent the brand's creativity and personal touch. Each color was picked for its looks and the feelings it stirs, creating a visual style that matches the client's brand perfectly.
Logo Design
The logo was designed to reflect the company's playful yet sophisticated style. Its construction was inspired by the diverse product range, using forms and shapes inherent to the items sold. Multiple iterations were explored to achieve the final, compelling design
The logo design ingeniously amalgamated the client's initials 'S' and 'A' while thoughtfully incorporating a charming depiction of their pet fish. This creative fusion resulted in a memorable and personalized brand emblem that carries with it an element of the client's personal narrative.
Typography
A unique typography was developed to complement the logo, derived from its construction. The result was a set of characters that not only matched the brand's identity but also added a unique signature to its visual language
