
Wayfinding
A MOBILE APPLICATION
a curated shopping experience
The Project is to develop an app that will not be a search engine, but rather a wise companion which accompanies one across the space and assists in discovering and obtaining the best stuff most suited and personalised for the user. Organized spaces and the concept of way-finding is is the focus of this project.
The app will provide a means of way-finding, not just navigation as it recognises that shopping is a journey rather than a task, thus, making this journey as easy and enjoyable as possible. Serialising a native’s primitive knowledge into the app, makes it more accessible to users and fine-tuning to the needs of the location.
Target Audience Classifications
Clueless Explorer
I am here to explore/I am clueless
Dedicated navigator
I want to buy a specific item, I also know a store, how do I find it
Dedicated explorer
I want to buy a specific item, I don’t know what store
Dedicated unsatisfied
I want to buy a specific item, I also know a store, I was unsatisfied, show me similar stores